Breaking into the Amish Marketplace

The Amish Marketplace

The Amish are suddenly hitting the radars of businesses everywhere. They are one of the fastest-growing people groups in the U.S. today. Right now, there are approximately 350,000 Amish folks, and smart businesses realize the massive potential this burgeoning market holds. Since you’re reading this, you are probably one of the more insightful leaders in your industry.

What makes the Amish market such a desirable nut to crack is their wealth. Entrepreneurship runs deep and wide. According to our own research, 53% of households own a business, and according to Erik Wesner from Amish America, the success rate is a phenomenal 95%. If you’re at all familiar with the Amish lifestyle, you know how simple a life they live—no TVs, radios, computers, smartphones, or Internet. This means the only marketing that reaches the eyes of the Amish is exclusively print.

Magazine Covers Just Plain Values by Plain Target Marketing

Just Plain Values is a free print magazine that reaches around 40,000 Amish homes every month. With its faith-based content that relates closely to their lifestyle and desires, this magazine is the perfect and trustworthy source for you to present your products or services to the Amish. Our readers not only love the monthly articles we present to them, but according to a survey we’ve done, an incredible 97% read the advertising.

If you are a businessman or marketing manager looking for a way to break down the wall between your business and the Amish marketplace, Just Plain Values is your sledgehammer. Let’s get to work.

p.s. If you’d like to learn more about the Amish and what this marketplace could do for you and your business, stay tuned for more posts. We’ll be sharing more of our tips and experience on how to connect your business or products with the Amish. We’ll also be sharing data and information about some different industries where Amish consumers are active. Is your industry one of them?

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