An Accidental Success
Dan and Jennifer Lane never intended to make and sell fertilizer. As a fourth-generation farming family, they were plenty busy raising their children and managing their farm in Delaware County, Ohio. But when they couldn’t find the kind of high-quality fertilizer they were looking for on the market, they decided to make their own.
The couple had one non-negotiable requirement: their fertilizer had to be full of nutrients that would replenish the soil and, in turn, improve plant health. For the Lanes, healthy soil was the absolute key to healthier plants that would deliver higher yields, better flavor and better nutrition. After some trial and error, they ultimately hit on a formula that contained an ideal blend of essential nutrients, micro-nutrients and minerals, and was completely free of fillers, pesticides, insecticides, herbicides and GMO ingredients. It also—unbelievably—delivered maximum results in a single application per season.
It wasn’t long before parishioners at the Lane’s church started asking the couple for growing advice and, with their servants’ hearts and mindset, Dan and Jennifer began handing out fertilizer samples wanting nothing more than to help their friends. Word spread quickly and, almost before they realized it, the Lanes were in the fertilizer business.
HyR BRIX® is Born, and Fertilizer Will Never be The Same
As they moved closer to putting their fertilizer on the market, the Lanes realized they needed a name and quickly settled on HyR BRIX. Brix is a measure of the overall nutrient content of a plant, and the higher the Brix (°Bx), the healthier and tastier the harvest. Jennifer is quick to point out that, “If you compare the flavor of store-bought produce to the flavor of produce grown with our fertilizer, you’ll notice a huge difference because ours delivers a ‘higher Brix’ level.”
And Brix levels matter. When soil is amended to provide maximum nutrient value, the resulting produce generally exhibits higher simple and complex sugar content, higher protein content, greater density, sweeter flavor, longer storage attributes, and less disease and insect damage.
So Much More Than N-P-K
Diving more deeply into the subject, Dan explains why N-P-K (Nitrogen-Phosphorous-Potassium), which is the backbone of most fertilizers, isn’t enough to give plants exactly what they need for maximum Brix levels. “Plants are incapable of producing their own minerals.” he shares, “so if you’re not adding minerals to the soil, plants simply will not get the nutrition they need. Every HyR BRIX formula we’ve developed is a perfectly balanced formula with not only the ideal amount of N-P-K, but also the optimal amount of nutrients needed to grow the healthiest plants possible. And all of the minerals used in HyR BRIX formulas are naturally mined in the U.S.”
In addition to supplying nutrients, HyR BRIX products contain soil conditioners and bio-stimulants like humates, probiotics, worm castings, yucca, seaweed, and diatomaceous earth that improve soil biology and make nutrients more available to plants.
The Right Fertilizer For The Right Plant
To date, the company has developed more than a dozen different fertilizers, each formulated specifically for the needs of particular plants. Vegetable Fertilizer and All Natural & Organic Vegetable Fertilizer are all-purpose formulas that not only grow bigger, healthier vegetables, but also work equally well on the entire garden. Fruit and Berry formula is designed to improve bud vigor, protect against disease and insect damage, and product more, better-tasting fruit. One of the company’s most popular blends, HyR BRIX Tomato Fertilizer, contains the multiple sources of calcium tomatoes crave, and helps prevent disease and blossom end rot, all while maximizing yield. Sweet Corn Fertilizer delivers different forms of nitrogen, which ensures plants develop big, uniform ears with exceptionally sweet flavor. In addition, the company produces a renowned Lawn Fertilizer line, Soil Alive Soil Amendment, a Pasture Fertilizer, and Buck Stampede Food Plot Nutrients.
Both Dan and Jennifer seem a little bit awed by the way their business has grown over the years. “We created a dry granular fertilizer for our own family farm,” Dan recounts, “but we quickly found a following of professional growers who were thrilled with our ease of application, soil-enriching capabilities, increased yields, and exceptional results. And of course, everyone loves the one-time application.”
At HyR BRIX®, Family Comes First – Theirs AND Yours
As they talk, however, the secret to the Lane’s success becomes clear. Yes, they make a remarkable product that delivers stellar results, but it’s the way they do business that keeps people coming back. Jennifer relates a story that shows their commitment to always doing the right thing. “In one of our first two or three years of doing business, we found an error in our labeling,” she recalls. “Rather than chalk it up as an irreparable mistake, we took a four-day road trip to personally relabel every single one of our bags. We go to great lengths to avoid mistakes, but if we discover an issue with one of our products, we fix it. Period.”
Dan nods in agreement. “We are, and always will be, a farm-to-farm, family-to-family kind of business,” he asserts. “No matter how large we grow, we’ll always stick to the ideals and values that have been handed down through four generations. We tell people all the time, ‘Call us, and ask us anything; we’ll answer the phone!’ We promise to be here for our customers because we only win when they do.”
You can order HyR BRIX® online at:
Or call the company at 855-497-2749 to get answers to any questions you may have.